Is it important to my business to have a Web Site?
Have you ever thought about the fact that your small business web site is your 24-hour-a-day brochure. A web site that allows anyone to learn about your business – who you are, what you do, your philosophy – 24 hours a day!
Why is it so important for you to have an online brochure or business web site ?
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A Savvy web site design sample
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According to InternetWorldStats.com, there are over 15 million Internet users in Australia, representing 74.3%% of the population. In the period 2000 to 2007 Australia internet usage grew by a staggering 123%. Between 2007 and 2008 there was an increase of users by over 570,000 people - Does this answer the question?
Wouldn't you rather use the internet than the phone book to find a business?
It’s easier to do an online search. I know I do and so do so many clients and associates that I know. It is so frustrating trying to work out what “section” or where the business is I am looking for in the yellow pages.
The annual, recurring costs for having a web site are minimal compared to the costs of print advertising. For around $200 annually for domain registration and web hosting, plus the initial costs for the web design, your small business can have it’s own piece of real estate on the Internet, a web site.
The Benefits of Having a Web Site
- Existing customers can obtain important information about your business 24/7 You can highlight you hours of business, contact details, services and pricing.
- New customers can learn about your business at their leisure without having to wait for a brochure or for you to answer the phone.
- Potential customers can pre-screen your business based on what they see on your web site. Have you ever seen a web site advertised on a sign or vehicle, then gone home to see what the business was about?
- Provide helpful information to your customers, such as hours of operation, directions, company info, clients, testimonials, additional resources.
- Consumers can purchase your products/services without leaving home.
These are but a few of the many reasons to have a small business web site online. You need to take an evaluation of your business situation and act accordingly to establish the reasons for your web presence.
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